Why should you brand your email?
Why brand letters, stationary, notices and other media if you don't brand the biggest communication medium in use in business today? Email constitutes up to 85% of a company's daily correspondences. Surely this would be the ideal avenue to pursue a product awareness campaign?
Branding ones email increases to total Return on Investment (ROI) on all related systems. When you brand an email the cost of sending that mail (think connectivity, software licensing, hardware) becomes cheaper as the return you are getting from the mail increases. Even non-business related mail now contains an inherent value to the company in the sense that it is spreading awareness of the products and services on offer by the company.
Using email branding allows companies to inject users into any specific page of their website with a single click, thereby forgoing the need for interested recipients to have to navigate there themselves via the traditional company home page.
Branding my marketing department's email allows me to increase the awareness of upcoming company events. In addition I can track enthusiasm for these events and cater accordingly. Brilliant!
- Client: Malanie
Rocketseed is web-based email branding and analytics software that enriches email sent from any sender in your organisation by adding clickable banners (aka. templates) to the mail after it is sent. Simply put, your outbound email travels through the Rocketseed server prior to being delivered to the recipients mailbox and in doing so is branded with the appropriate template configured for that specific sender / receiver combination.
More about Rocketseed
Visit the Rocketseed site (www.rocketseed.com) for more information on this amazing email marketing tool.
How much will it cost?
Rocketseed is charged annually on a per sender basis. Contact us directly for a customised quote based on the size of your sender base.